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April 2018 Newsletter

The Great Arbitrary Cottolin & Organic Cotton Sale

In the interests of transparency, I’ll outline what’s about to happen here: I’m going to create what is known in marketing as a “sense of urgency” or “sense of scarcity”, here goes…

We are having a 15% sale on all cottolin and 8/2 organic cotton that’s wound on old-style cones. That’s right, 15% off the full price! But remember stocks are limited! Once those old-style cones have gone there will be no more old-style cone cottolin or old-style cone 8/2 organic cotton. You can identify the old-style cones by referring to the graphic above, which was created at great expense by one of the largest marketing agencies this side of The Rockies.

These are the cottolin colours that are available for a strictly limited time on old-style cones:

Stone Grey Merlot Pale Peach Golden Brown Burnt Orange Orange Golden Yellow Deep Yellow Butter Very Lt. Yellow Brass Light Green Primavera Shamrock Forest Green Mint Aqua Light Blue Neptune Blue Pond Steel Blue Kobalt Deep Blue Dark Purple Dark Violet Easter Purple Light Pink Bright Pink Cassiss Deep Plum Mauve Red Light Stone Grey Black

and these are the 8/2 organic cotton colours that are available on old-style cones:

Lime Maroon Green Turquoise Light Lilac Magenta Opal Pistachio Sky Blue Anemoon Burgundy Gift Green Purple Very Light Yellow Fern Green Peacock Brick Red Light Blue Iris Steel Blue Black Brown Baby Pink Orange Kelly Green Red Sandy Brown Irish Cream

Of course, all cottolin colours and all 8/2 organic cotton colours will continue to be available on new-style reels at the normal price but that won’t win any points in Marketing 101.

On a more serious note this is your opportunity to try out organic cotton. You won’t believe how soft it is! Most of the world’s cotton is grown in the world’s poorest countries where farmers work unprotected with nasty herbicides and pesticides that not only endanger the workers but pollute their drinking water and pollute the planet.

If we all tried to make just one project a year in organic cotton or use it as our weft yarn it would make a difference. Come on kids… here’s a good opportunity to give it a try 🙂

Survey results

Last time our survey asked, “What do you like to weave?” Some pointed out that it was far too simplistic a question and that it didn’t take into account how multi-faceted weaving can be, to which I can only say, “I’m sworry”.

The results are as follows:

Scarves – 36.6%
Tea towels – 26.2%
Blankets – 9.8%
I can’t decide – 9.3%
Garment fabric – 7.7%
Rugs – 4.7%
Placemats – 3.3%
Lingerie – 2.4%

Putting on my statistical analysis hat I can say authoritatively that weaving rugs is almost twice as popular as weaving lingerie. Knowing this information will definitely help shape the future direction of Jane Stafford Textiles.

Online Guild update

Season 2 Episode 5 – More on Fibonacci is now available to Online Guild members.

I’m super-excited that this is the first episode with closed captions, hopefully this will be beneficial for the hard of hearing, non-native English speakers and those who struggle with my broad Thunder Bay drawl. Please let me know in the episode comments whether you find this helpful.

Erica 50 in stock

After much anticipation, the Erica 50 table loom is now in stock. This thing is so stylish that you could stick a hat on it and call it George Clooney.

More survey time

I don’t know about you but that last survey really did rock my world, so here’s another mini-survey:

What do you want to learn about?

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March 2018 Newsletter

The Great Canadian Euroflax Sale of 2018

Our hearts are broken here at JST because 14/2 Euroflax will no longer be stocked by Louet. Boo Louet!
We’re going to turn that frown upside down and find a new linen supplier but in order to buy a whole new line we need to sell the old line. So there’s a 20% discount on all 14/2 Euroflax until it’s gone.

Attention all you knitters out there: don’t worry, Louet will still carry the 4-ply but we won’t. Yay Louet!

Survey results

We know you’ve been waiting with baited breath, unable to sleep for nights on end, well tonight you can get a sound night’s sleep because the results of the mini-survey are here. Thank you to everyone who participated, or even thought of participating. Sweet dreams.

Jack loom – 36%
Counter Marche loom – 24%
Counter balance loom – 14%
Table loom – 7%
Dobby loom – 6%
Sinking Shed Jack loom – 6%
Rigid Heddle loom – 4%
Other loom – 3%

PS I checked, the numbers do add up to 100%!

Online Guild update

I went bonkers with the episodes this month: Episode 3 and Episode 4 are now available. Over four hours of great instructional video delivery by yours truly.
And Ginette has been busy and produced a indices for the first four episodes of this season:

Season 2 Index Lessons 1-4
Season 2 list of pdfs and lessons

More survey time

I don’t know about you but that last survey really did float my boat, so here’s another mini-survey.